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Contact Julie Pearson:

073 2060 244 or


Find us at:

Hemmingways: (043) 721 3117 Shop G39, Hemingways Mall, East London Beacon Bay Retail Park: (043) 748 1450 Shop 9A, Retail Park, Beacon Bay, East London

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Café Bella stores are most suited to shopping malls and high foot traffic areas. The ideal sit down store should be about 150 to 200 square meters.

Set up costs to open a Café Bella is in the region of R1.4 million depending on the size of the store and landlord contributions.

A Bella Express store is a take away concept and can range from a small outlet of 25 square meters specializing in the selling of gelato, soft serve, take away coffees and hot drinks to a stand alone Bella gelato scoop cabinet.

The cost of the take away concepts range from R250k to R450k.


The franchise philosophy of Café Bella is that not all stores will be exactly the same and allows for individuality within the concept. The reason for this is that the franchisors know that slightly different concepts are needed in different parts of the country. It is understood that theCape Townconsumer is not the same as aDurbanconsumer. With the diversity inSouth Africait is understood that two stores within the same city will have a different customer and sales mix.


At Café Bella we also prefer to use our own recipes and to manufacture products from scratch such as waffle batter, pancakes, cheese sauce, muffins and cakes and many others items. The use of local suppliers for stock is also encouraged as this helps to maintain food costs and reduces the carbon foot print.

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